Insights from the IIDA x OFS Roundtable at the University of North Texas
By Maria VanDeman, Director of Design Strategy, OFS
What happens when design leaders and students come together for an honest conversation about career paths, growth, and creativity? At the recent IIDA x OFS Roundtable at the University of North Texas, we found out. Hosted at the College of Visual Art & Design, this event brought together students and professionals for a discussion called “Mapping Your Design Journey: Four Successful Designers on How to Find Your Path.” The goal was simple: to share real experiences, answer tough questions, and help students see the many possibilities within the world of design.
As one of the panelists, I left inspired by the next generation of designers and the thoughtful dialogue that took place. Here are five takeaways that stood out most for those preparing to enter the field.
1. There is more than one path to success
Every panelist, whether in a design / HR role, aviation design, or manufacturing, shared a similar truth: few careers unfold in a straight line. Some of us found design by accident, others through mentorship, curiosity, or paving a new path. The important thing is to stay open to where your interests lead. Shadow a professional, try different roles, and explore new opportunities. You never know which experience will spark your next big step.
2. People skills are design skills
Design education builds technical skills, but people skills are just as important. Learning to listen, communicate, and read the room will take you far. As I shared with students, everyone in this industry is a salesperson in some way. You are always selling your ideas, your point of view, and your ability to collaborate. Confidence, empathy, and communication are tools that can elevate any designer’s work.
3. Keep learning and stay curious
Design is evolving faster than ever. From sustainability to inclusive design to artificial intelligence, new ideas are reshaping how we work. Lifelong learning is not optional but essential. Take classes, ask questions, and push yourself to grow in new directions. The best designers are those who never stop being curious.
4. Balance takes practice
Many students admitted how hard it can be to manage creativity, deadlines, and mental health. The panelists were open about their own challenges too. The truth is, balance looks different for everyone and changes over time. Some weeks feel like harmony, others feel like chaos. Give yourself grace. Set boundaries, ask for help, and remember that caring for your mental health will make you a better designer and a better teammate.
5. Build relationships, not just a résumé
Networking is not about collecting business cards, it is about building relationships. The best opportunities in this industry can arise from people who know and trust your work. Be kind, work hard, and show that you are easy to collaborate with. A strong reputation can carry you farther than any title or portfolio ever could.
The IIDA x OFS Roundtable reminded me why I love this industry. Beyond the drawings, the materials, and the trends, design is about people and those we work with and those we design for. When we share our stories and lift each other up, we not only create better spaces, we create a stronger community for the future of design.
For more insights and updates, be sure to follow Maria on LinkedIn and the Imagine a Place podcast.