Introducing a reimagined look

Introducing a reimagined look

Bryan Ashley announces a new logo and look to demonstrate synergy with the OFS family of brands and vision for the hospitality industry

In 2017, Bryan Ashley joined the OFS family and their 83-year legacy in the furniture industry. Now, as we look to the future of our brand and our place in the OFS family, we are excited to announce new branding that will better reflect both our parent company and our dedication to craftsmanship, people, and design.

As our President and CEO, Hank Menke, reminds us, “What we make people feel is as important as what we make.”  As a family-owned and operated company, we truly see this as the main factor in our customer-first approach to business. Our priority will always be to create experiences that matter for people, and with the rebrand, we see exciting new opportunities to grow and learn.

The rebranding includes a top-to-bottom redesign of the Bryan Ashley logo, website, graphics, communications, and correspondence. The new Bryan Ashley brand assets include a simplified, black-white logo with a soft creamy-beige accent color, a new website, and other brand elements that emphasize simple, modern touches to showcase our approachable, design-centric company in our look.

Our new brand identity and communication better reflects our responsibility to you, our customer, and the earth that supports us. We are committed to sustainable business practices that allow you to rest easy, knowing that we are actively managing every detail of your project every step of the way without compromising the design integrity of your vision.